June 16, 2025
2 minute read
Let’s face it. You want a better experience for your shoppers. You want bigger baskets, higher conversion rates, faster discovery, inventory that moves, and less busywork. You want it all, and we got it.
But you have no time in the day to make changes. Well then, do you have 15 minutes?
Kick off your coffee brew because by the time you take your first sip, you’ll be rolling in the greatest upgrade to your Shopify store all year.
Let’s jump in.
Why did we make it so easy?
We’ve lived as a brand. Our founding team ran a marketplace that partnered with over 30 businesses, all Shopify stores. We ran our own large catalog shopping site while also partnering with stores and seeing how they operate. We saw firsthand how busy Shopify brands are, from small businesses to household names.
The type of promo content we made back when we ran our own Shopping site!
How it installs within minutes
1 click to install, then 1 click to approve the Pro plan and start the 14-day free trial. We can integrate as a “Search color” widget that floats in the corner of your website (optional). This is a great user experience and makes the feature highly marketable.
Even more seamless is the ability to hyperlink any button to the color search overlay. Brands see the most success when they add “Shop by Color” text in their site header, which links to the experience. Remember, you get unlimited searches, so you might as well get more customers through our high-converting discovery experience.
Why the overlay design?
The overlay is essential to a great user experience and easy adoption for Shopify stores. It allows you to launch your dedicated Shop by Color page without rebuilding your site or having conflicts with your site theme. Since Infinite Color Search thrives on a large catalog, it’s best that it can sort results broadly rather than be coupled with other filter options that make the experience too narrow. We do support plenty of design customizations and even the ability to add broad collection filters like Men’s, Women’s, and Kids.
How can it go live within hours?
Once active, we start to import and index products. For most catalogs, this is complete within hours. Our AI system fully automates the color tagging process by extracting real colors from your product images. This saves hours of manual labor and makes the app zero-lift going forward.
How is customer service?
Exceptional. The founding team knows the product inside and out and can help with onboarding. They’re available for video calls and can personalize their recommendations to any business.
What do I do next?
So, considering there’s a 14-day free trial, what’s there to lose? Your company likely has rounds of decision-makers. Most high-performing teams will start by installing and testing within their Shopify Theme Editor. This allows them to demo the technology internally and show it to their team. If ready, they can go live at any point.
The founders of Hoppn are also very knowledgeable about how you can market your new feature to drive organic traffic to your site. Lean on them as a resource to ensure you make the most of this opportunity.
Let’s grow!
